Challenge
5 OAKS, the company that can conceptualize
a piece and then provide the manufactured
results, asked us to create a CD Rom Brochure
that showcased there portfolio to potential
clients. The CD Brochure serves as a sales
and marketing tool for prospecting and closing
clients.
Solution
Created a three part CD Brochure in Flash, which
is both distributable via CD Roms and digital
exchange. Part 1 is a start-up screen which can
be customized for each client situation before
the CD is sent out. Part 2 is the intro which
is "in your face, young, hip-hop stylee"
with a dash film celluliod look. Part 3 is the
interface where most of the content lies. The
product images, descriptions, service offerings,
and company info were all designed on the the
philosophy of an industrial look. There is also
3 experimental Flash scripts enhancing the user
experience and building interaction with the interface.
Results
The CD Brochures have dramatically increased conversion
rates. From prospect to close, from close to client,
and from client to retaining the client for maximizing
the client relationship.
Key Solutions
Strategy
Interaction Design
Motion Design
