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A
Business Case for Usability
This is a business
case for usability in an organization.
It is based on academic research,
industrial research, case studies,
consulting experience, and common
knowledge found in the usability community.
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The
Co-Creation Connection
By
C.K. Prahalad and Venkatram Ramaswamy
Companies spent the 20th century managing
efficiencies.
They must spend the 21st century managing
experiences. |
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Strategy
under uncertainty
The
traditional approach to strategy requires
precise predictions and thus often
leads executives to underestimate
uncertainty. This can be downright
dangerous. A four-level framework
can help. |
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Creating
a knowledge culture
Knowledge
is now the lifeblood of all companies.
Don’t confuse it with information.
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Emerging
marketing
Companies
don’t need state-of-the-art tools,
huge volumes of customer information,
and armies of experts to use continuous-relationship
marketing effectively. |
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What
Makes A Web Site Credible?
A report on a large
quantitative study; Stanford University
Persuasive Technology Lab |
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What
Variables affect Web Credibility?
For an overview
of Web credibility; Stanford University
Persuasive Technology Lab |
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Why
someone should be in charge of your
website
If
your website is important to your
business it needs to be managed professionally.
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Understanding
Numbers
How
much bigger than a billion is a trillion?
One thousand times. Three zeros bigger.
It’s a number so big, it needs
to be seen in a human context before
we can really grasp its size.
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Inside
E-Selling: How They Buy
The real secret
to success lies in taking your existing
assets — and new ideas —
and aligning them around how your
customers buy. |
