Customer
Experience Meets Online Marketing
at Brand Central Station
A brand is not a name. A brand is
not a positioning statement. It is
not a marketing message, a jingle,
or a logo. A brand is the culmination
of all of the interactions that all
the people in a marketplace have with
the firm.
Customer
retention is not enough Defecting
customers are far less of a problem
than customers who change their buying
patterns. New ways of understanding
these changes can unlock the power
of loyalty.
Free
Targeting & Optimization Smart
Paper Featuring
practical campaign case studies, industry
insight and a convenient, useful chart
comparing 12 T&O companies and
technologies.
Streaming
Media Smart Paper The
people who regularly access streaming
media, have been touted by analysts
as a highly desirable demographic.
Marketers are responding.
