Challenge
Design i-MedREVIEW's identity. Design and
develop a site where articles written by
medical professionals can be read. Also
create a robust publishing system which
serves the peer reviewed articles to be
published on the site without the need to
be tech savvy. Create and implement a marketing
strategy to bring targeted vistors to the
site and convert them to frequent visitors.
Solution
Designed i-MedREVIEW identity package. Created
an UI for easy navigation and efficiency. Designed,
architected, and implemented a publishing system
where an article written and edited can be uploaded
to the site via a simple interface for the writers
and editors. Created a niche user base for i-MedREVIEW
through search engines, email, and online pr campaigns.
Results
i-MedREVIEW has established to publish articles
on nine topics written purely by medical professionals
(physicians). Created a loyal user base via marketing
campaigns, which has help support and motivate
i-MedREVIEW.
The publishing system allows quick turn around
time for the articles to appear on the site. A
well established interface, great optimization
levels on both the front-end and the back-end
make i-MedREVIEW a pleasure to visit.
Key Solutions
Strategy
Interaction Design
Online Branding
Interactive Marketing
Technology
Hosting
